So when people say that teenagers don't read books any more...
In an industry without a lot of good news to report, the one consistent bright spot has been publishing for teens. While adult trade sales are expected to fall 4% this year, juvenile and young adult sales are expected to increase 5.1%.
Although it's impossible to completely break out juvenile from young adult (YA), it is possible to look at expected growth rates for different categories. In the fiction/fantasy/sci-fi segment, where most sales in the YA category fall, we expect nearly 13% growth in 2009, reaching $744 million.
By 2013, sales in this segment are anticipated to hit $861 million, a 30.6% increase over 2008. Sure, lots of the growth in the teen category can be attributed to some phenomenally successful, blood-sucking bestsellers. And there is no doubt that there is a great deal of crossover readership from adult buyers. Nevertheless, this buying bubble is being fuelled by a teen demographic about which we know very little.
http://www.publishersweekly.com/article/CA6703770.html
SOURCE: Publishers Weekly, 26 October 2009
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