Sunday, April 11, 2010

TED talk - Charles Leadbeater

I've just listened to this TED talk http://www.ted.com/talks/charles_leadbeater_on_innovation.html

From the website : "In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can't.
A researcher at the London think tank Demos, Charles Leadbeater was early to notice the rise of "amateur innovation" - great ideas from outside the traditional walls..."

I found it a very interesting talk, about the opportunities now for people to share innovations, to have a voice and participate and become co-creators... Right at the end of his talk, he describes a major Chinese gaming company with 250 million people online at any one time, with only 500 staff to manage it, because the gamers themselves manage it, following the rules and using the tools and platforms supplied, they are co-creators... Charles asks what if in education 1% of all the students in education were involved as co-developers of education ?
He ends with the slogan "turning users into producers, consumers into designers".


No comments:

Post a Comment