Friday, November 5, 2010

Electronic book and e-reader device report

Over the past six months or so, there has been much attention given to electronic books and e-readers, particularly as to their use in higher education. To cut through the speculation, the National Association of College Stores (NACS) has organised a study to see exactly how much college students are accessing e-books and on what devices.

The survey found that only 13% of college students had purchased an electronic book of any kind during the previous three months. Of that percentage, slightly over half (56%) stated that the primary purpose of their e-book purchase was required course materials for class. The survey also confirmed a finding that 74% of college students preferred print over digital.

Overwhelmingly, students are reading e-books on a computer rather than a dedicated e-reading device. In fact, 92% of students indicate they currently do not own an e-reader, and of those, 59% said they don’t plan to purchase one in the next three months.

http://www.nacs.org/LinkClick.aspx?fileticket=blmPMgdQ_LA%3D&tabid=2471&mid=3210
SOURCE: ResourceBlog, 29 October 2010

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