Saturday, March 20, 2010

DK and the future of publishing

A clever Youtube clip from Dorling Kindersley entitled ‘The future of publishing’ was shared by Trish Webster on the school library list serv

http://www.youtube.com/watch?v=RqO2fXukLJk&feature=youtu.be&a

At DK we have been doing a lot of thinking recently about the future and about how we are at the tipping point of how people will read and access information. It's an exciting time and we have really enjoyed envisaging what our business may be like in 2020. From that thinking the marketing team created this short film with the help of Khaki, a video production company, that captured the way we are changing as a company and how we are really listening to the people who access our content.

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